The customary practice of the mental health counseling industry was limited to a transactional relationship between clients seeking counseling and mental health professionals who provide such service. Transactions were direct and mental health professionals were left on their own to drum up business and gradually build a practice. The insurance industry was not involved.
As much as the modes of operation of yesteryears were functional and had their own appeal, service was restricted to a niche market.
Presently, with the inclusion of insurance providers into the transactional process, the counseling industry is no longer for the few privileged who could afford it, but for the larger public who may not have had access to quality healthcare in the past. Because of the insurance industry’s involvement, the market has now expanded to reach those who were left on the peripheries of the mental health community.
The establishment of this new de facto triangulation among clients, mental health professionals and insurance providers, has caused a shift in the industry’s paradigm.
For those seeking counseling services, the expansion of the market did not only increase access, but affordability as well. For the insurance providers, the business opportunity in the counseling industry is a no-brainer and their involvement is long overdue. For mental health professionals, the shift is received with mixed feelings, albeit the benefits outweighing the disadvantages.